How many times have we been to a conference with great speakers and takeaways…only to have the notes pile up on our desk? I attended the first Embark career conference for women, sponsored by The Milspo Project (click here) last week and received some very valuable advice but I really want to put it to good use this time.
We all had one thing in common…we wanted to grow in our professional lives. I hope you find the information as useful as I did.
Has anyone heard of Miss Jenny’s Pickles? I hadn’t before last week and now every time I see a jar in the grocery store, I smile. Jenny Fulton aka “The Pickle Lady” was the first speaker at the conference and she had us all in stitches with her southern accent and no-holds barred attitude. What a refreshing entrepreneur! She worked for corporate America but when she was laid off, she decided to overcome her circumstances and enter into a business with her best friend. She followed the pickle recipe from her grandmother, MawMaw, and that is when Miss Jenny’s Pickles was born!
She wasn’t afraid to tell us that there were many times when she woke up at 5am to pick cucumbers in the field, then take her 5 children to school, only to go back to the field.
Starting a business means going all in after all, right? Well she definitely had the right mind set for a small business. She had an unconventional way of doing business and said that the way to get people to notice you is to literally knock on their doors or gently pursue them on social media. I didn’t say ‘stalk’, but you get the idea.
Of all the things she said, these 3 phrases were the ones that stuck with me the most.
“You won’t get what you don’t ask for. All they can say is no.”– This is so true. Why are we so afraid to ask for what we want sometimes? If we realize that the alternative is much worse, then we would take more risks, right?
“Make yourself an expert.”– I loved this one. As someone who researches until obsession, haha, I found this one extremely helpful. It validates taking your time and reading all you can on your subject.
“If you’re going to do it, own it!”– LOVE THIS! Go big or go home. YES!
But she was the first to tell us that she didn’t know everything. There were two things she wished she had done before starting a small business:
- Research! She advised us to research all we can about our business ideas and what it is going to entail. What start-up costs will there be? How much time will you have to invest?
- Test your ideas on strangers and not friends and family. They can be too nice and accommodating. Strangers will tell you their honest opinion. Enter Power Hour (click here). Power Hour was started by my friend Alana Le and gives you the opportunity to bounce business ideas off of one another. It is objective and a great way to test ideas! And it’s available online! Check it out!
Want to get business advice from Miss Jenny or simply want to talk to her? No problem. Her cell phone number is 336-978-0041 and it’s on every jar of pickles. She guarantees that she will either pick up or call you back promptly. Now that’s customer service! Or you can check out her website http://www.missjennyspickles.com/
Sending you sunshine,