Katy Garrett is the Executive Producer of Design Tech Summit and CEO of Connexionsoft, an interior design software.
Her words of wisdom: “Continually say yes, especially when you’re afraid. You never know what’s on the other side of the door”.– In a time when we are told we have to start learning to say ‘no’ it’s important to know when to say yes too. Don’t pass up a good opportunity just because you’re afraid!
Here are her 5 tips on starting a business and my thoughts on her tips. (Her advice is in bold).
1. Educate yourself
Check out http://kolbe.com/. This site provides a test to find out your strengths. She said that once she knew her strengths, she knew which weaknesses of hers to outsource. I think I just might take this test.
Next, check out https://www.score.org/, which stands for Senior Core of Retired Executives. She swore she met the most amazing mentors there and swears you will too. Plus, it’s FREE…and who doesn’t love that?
Interview the experts in your field. This is great advice and something I need to do more of. There’s something profound about talking one on one with someone you look up to, or has been down the road you plan on taking.
Read, read, read. With all the information out there and easy access to it, this is really easy to accomplish. Sign up for blogs on your target industry. Even though I do most of my reading online, I have large textbooks that are still my go-to resources.
And follow your intuition. A lot can be said about following your instincts. If it feels right, then it is.
2. Build your team
Make room for the positive. You get back what you put out. Who has time for the negativity anyway?
Deliberately find inspiration in your life. When you are looking for what makes you happy, you will surely find it.
Make new friends but keep the old ones. Community takes time, especially in the military, but we all know how important relationships are to us. Work at your relationships and you will get more out of them.
3. Perfect your pitch
Who are you? Practice out loud. If you practice saying it, it will be easier for it to come true.
Get used to being great…Look professional. This can be hard, especially for work from home moms, but I can tell you from experience that looking professional makes you feel professional. Find time in the morning to put yourself together and you’ll feel better. Now, it’s a given that you’ll probably get your nice blouse dirty, but at least you tried, right?
Be a card carrier. I cannot tell you how many times I have had missed opportunities all because I forgot to pack business cards. Make them! Even if it’s just your phone number or email. Believe me.
4, Fake it…until you make it
Communicate in plural for your business. Use “we”. Example: “We are currently working on a new program.” Makes your business sound more relatable.
Create an assistant to do call backs and make appointments or you can subscribe to Evoice to have calls forwarded. http://www.evoice.com/support/customer-support .
Use only quality photography because 1st impressions are huge.
Use a PO Box, no home address. I don’t expect any mail to come to me anytime soon, but this would be nice to have.
Don’t skimp on the website. I am working with Alana Le, http://www.alanale.com/ , a marketing guru, to set up a fabulous website. Woohoo.
5. Face your fears
Share them out loud. “Walk through them. What’s the worst that could happen?”There’s something about owning your fears that make them seem less scary.
Always revisit your end game. When you have your eye on the prize, you won’t be so easily deterred.
Visualize positive outcomes. Create a mantra for yourself. Say, “I see myself doing ____ and being successful!
“If you want to grow, you have to let go of control”. Yikes! This one is easier said than done. I am a recovering control freak but am slowly learning to surround myself with people I can trust to do a great job!
I hope you found these tips helpful. Which part do you plan to use for your business?
Sending you sunshine,